Ethiopian pharmaceutical conglomerate Belayab Pharmaceuticals has partnered with Ghana’s mPharma for its expansion project into the Ethiopian market. The Ghana-based company is a healthtech startup that develops software for the management of prescription drug inventories for pharmacies and suppliers.
mPharma is already present in markets in Ghana, its home base, Kenya, Nigeria, Rwanda, and Zambia. Its expansion into the Ethiopian market is expected to contribute to the country’s efforts to address the affordability of healthcare services.
Part of mPharama’s mission is not only to provide efficient services to pharmacies and other suppliers of prescription medication, but to also move towards making these medications affordable and more accessible.
According to its own reports, mPharma serves more than 100,000 patients monthly and has distributed more than a million drugs across the continent of African from 300 pharmacies and suppliers.
With the new partnership, the two companies expect to open at least two pharmacies in Addis Ababa by the end of this year. The pharmacies will offer customers a loyalty program called Mutti that will give members access to discounts and other financing options for medication. The plan is to provide access to a “pharmacy-in-a-box” solution where mPharma handles every infrastructure involved, and the pharmacy is just concerned about the consumer.