Besh Gebeya, one of the subsidiaries of East Africa Holdings, has announced plans to open at least 25 stores in Ethiopia over the coming 5 years. These plans are part of the company’s expansion plans which include the opening of two Besh Gebeya cash and carry stores outside of Ethiopia and the launch of a fully-fledged ecommerce platform.

The company’s CEO, Fitsum Negussie, told members of the press that these plans are expected to create at least 100,000 jobs over the five year period and allow Besh Gebeya to better serve customers in Addis Ababa and other rapidly growing cities across the country.

Besh Gebeya currently has more than 400 employees spread out over more than 15 branches in Ethiopia. The functions are split across two divisions; the consumer goods division and the construction and construction materials division. 12 of the stores are part of the consumer goods transportation division and four are cash and carry stores. 

The annual turnover of Besh Gebeya is listed at 2 billion ETB. Fitsum affirms that the expansion plans are part of an effort to cement the presence of East Africa Trading House as the most dominant trading force in the region after 20 years of serving East African nations. 

Plans to expand into ecommerce logistics are expected to begin implementation within the next 6 months. East Africa Holdings’ companies are engaged in services ranging from the manufacture of construction materials and cosmetic products, to food processing and packaging.

New Business Ethiopia

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